Workplace Privacy, Data Management & Security Report : Privacy Lawyers & Attorneys : Jackson Lewis Law Firm : Data Security, HIPAA & Confidentiality Issues

The Federal Trade Commission announced it is further delaying its enforcement of the “Red Flags” Rule through December 31, 2010. This move comes at the request of several Members of Congress who want to further consider legislation that would clarify who is subject to the Rule.

The delay follows the lawsuit (pdf) filed by the American Medical Association and others arguing that the Red Flags Rule should not apply to physicians.  As reported by amednews.com, the plaintiffs bolster their case by pointing to a 2009 federal court ruling (pdf) (American Bar Assn. v. Federal Trade Commission) exempting lawyers from the Rule. That ruling is now on appeal to the U.S. Court of Appeals for the D.C. Circuit

Legislation is pending in the United States House of Representatives that would exempt certain professions, including physicians, from the Red Flags Rule. H.R. 3763 passed the House unanimously in October 2009, but there has been no further movement in Congress on this issue.

The Rule was developed under the Fair and Accurate Credit Transactions Act, in which Congress directed the FTC and other agencies to develop regulations requiring “creditors” and “financial institutions” to address the risk of identity theft. The resulting Red Flags Rule requires all such entities that have “covered accounts” to develop and implement written identity theft prevention programs to help identify, detect, and respond to patterns, practices, or specific activities – known as “red flags” – that could indicate identity theft.

In its announcement, the FTC notes that as was the case with prior enforcement delays, this enforcement delay is limited to the Red Flags Rule and does not extend to the rule regarding address discrepancies applicable to users of consumer reports, or to the rule regarding changes of address applicable to card issuers.

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Nearly 100 organizations have been notified by the Federal Trade Commission (“FTC”) that personal information, including sensitive employee and customer data, shared from the organizations’ computer networks is available on peer-to-peer (P2P) file-sharing networks. This, the FTC warned, could be used to commit identity theft or fraud. The notices went to both private and public entities, including schools and local governments. The entities ranged in size from those with as few as eight employees to public corporations employing tens of thousands. The notices come not long after the Congressional Ethics breach we discussed in October. 

With P2P file-sharing software, a user can share music, video, and documents. However, when not configured correctly, P2P file-sharing software may allow anyone on the P2P network to access files not intended for sharing.

To aid businesses in managing the security risks of file-sharing software, the FTC also has released education materials, including a new business education brochure – Peer-to-Peer File Sharing: A Guide for Business – designed to assist businesses and others as they consider whether to allow file-sharing technologies on their networks. The brochure also explains how to safeguard sensitive information on their systems, and provide other security recommendations. Additionally, the FTC published tips for consumers about computer security and P2P. 

In addition to the FTC notices, employers should consider the P2P Cyber Protection and Informed User Act, which was introduced in Congress shortly after the notices were sent. Under the Act, P2P file-sharing programs must clearly inform users when their files are made available to other P2P users, are prohibited from being installed without informed consent, and are prohibited from preventing a user from blocking/disabling/removing any sharing program. 

The FTC has urged entities to review their security practices and, if appropriate, the practices of their contractors and vendors, to ensure that the practices are reasonable, appropriate, and in compliance with the law.  FTC Chairman Jon Leibowitz also cautioned,  , “companies and institutions of all sizes are vulnerable to serious P2P-related breaches…” and “[companies] should take a hard look at their systems to ensure that there are no unauthorized P2P file-sharing programs and that authorized programs are properly configured and secure.” 

A company’s failure to prevent such information from being shared on a P2P network, may violate applicable law and subject the company to legal action. 

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Whether it be Facebook, MySpace, LinkedIn, Twitter, YouTube or the company blog, employee presence in social media is way, way up, creating risks for employers that are proving difficult to manage without careful planning and appropriate policies.

These risks can take many forms - FTC endorsement issues, inadvertent sharing of confidential company or personal information, harassment claims, blog posts harmful to the company's reputation - to name a few.  The damage can be done whether the employee is posting at home or during working hours.

This white paper (pdf), which takes into account some of our prior posts, is intended to help employers get a better handle on these issues, particulalry in three area: (1) employees’ misuse of social media; (2) monitoring and regulating employees’ social media use; and (3) basing hiring decisions on information obtained from social media.

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 According to the newly revised Federal Trade Commission (“FTC”) Guides, employers may face liability for employees’ commenting on their employer’s services or products on “new media,” such as blogs or social networking sites, if the employment relationship is not disclosed. Potential liability may exist even if the comments were not sponsored or authorized by the employer. 

The revised Guides took effect December 1, 2009. They address the application of Section 5 of the FTC Act (15 U.S.C 45) to the use of endorsements and testimonials in advertising and provide examples of the application of Section 5, including examples that could lead to potential employer liability. One such example specifies liability for an employee’s blog posting concerning his employers’ product, where the employment relationship is not previously disclosed:

An online message board designated for discussions of new music download technology is frequented by MP3 player enthusiasts. They exchange information about new products, utilities, and the functionality of numerous playback devices. Unbeknownst to the message board community, an employee of a leading playback device manufacturer has been posting messages on the discussion board promoting the manufacturer’s product. Knowledge of this poster’s employment likely would affect the weight or credibility of her endorsement. Therefore, the poster should clearly and conspicuously disclose her relationship to the manufacturer to members and readers of the message board.”

In comments to the proposed revisions, the Commission agreed that the establishment of appropriate procedures governing “new media” would be a factor in its determination as to whether law enforcement action is appropriate. Tellingly, the Commission stated that it has brought enforcement actions against companies “whose failure to establish or maintain appropriate internal procedures” had resulted in consumer injury. However, the Commission refused to spell out the procedures companies should put in place to monitor compliance with the principles set forth in the Guides, leaving companies to determine for themselves the process that would best fulfill their responsibilities. 

In light of the FTC’s clear recognition of “new media” and enforcement goal, employers should adopt social media and blogging policies as soon as possible. Employers should consider policies and procedures which address employee use of blog or social networking sites. Those policies, like this sample policy, should articulate the types of disclosure employees must include when they discuss their employers or their employers’ products or services. 

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Last month, we briefly discussed "cloud computing," along with some issues that should be considered when deciding whether to adopt this new technology. Our post focused on data privacy and security issues.

As reported by Kim Hart, of The Hill's Technology Blog, a December 9, 2009, Federal Communications Commission filing states that the Federal Trade Commission is in the process of investigating "cloud computing" to address some of the same concerns noted in the post referenced above - privacy and security concerns.

Companies operating in the cloud, or thinking of moving in that direction, ought to be on the lookout for regulation or guidance that could come from the FTC's investigation.

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