October 2024

Governor Newsom recently signed two significant bills focused on protecting digital likeness rights: Assembly Bill (AB)1836 and Assembly Bill (AB) 2602. These legislative measures aim to address the complex issues surrounding the commercial use of an individual’s digital rights and establish guidelines for responsible AI use in the digital age.

California AB 1836 addresses

Artificial Intelligence (AI) has created numerous opportunities for growth and economic development throughout California.  However, the unregulated use of AI can lead to a Pandora’s Box of undesirable consequences. A regulatory framework that leads to inconsistent results likely will lead to other problems.  Acknowledging this, the most recent California legislature included a bevy of bills