In 2012, California took significant steps to increase privacy protections for users of mobile applications (apps) which involved working with companies such as Amazon, Apple, Facebook, Google, Hewlett-Packard, and Microsoft. In July 2012, the Attorney General created the Privacy Enforcement and Protection Unit, with the mission of protecting the inalienable right to privacy conferred by the California Constitution.

These efforts led to the "Privacy on the Go" booklet published this month which sets out a range of helpful recommendations for app developers. Of course, many of the same principles discussed in this booklet would be helpful to any organization seeking to secure personal information.